Marketing & Alliances

Effective marketing programs are the key to increasing revenue and profits. In order to build effective marketing programs companies need to target attractive customer segments, allocate limited resources, and create the desired marketing mix. Increasingly businesses find that strong alliances allow them to enter new markets and achieve cross-functional synergies. GC3 helps identify opportunities for growth through competitive positioning and corporate alliances.

With contacts throughout the world and consultants with industry experience, GC3 delivers immediate and executable recommendations. We begin by taking an in-depth look at the client's current marketing programs and assessing its core competencies. With a comprehensive understanding of our client's needs and current situation, we then map the marketing landscape and profit position of the client's brands relative to its competitors. Together, we work with the client to develop a tactical marketing strategy and execute corporate alliances.

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